InZOI aims to be the next big Sims competitor

InZOI has made waves since it was announced.
inzoi game krafton

Krafton’s InZOI is set to launch in early access on 28 March 2025. This upcoming life simulator aims to become a major rival to The Sims, with its gameplay allowing players to create custom characters, and then send them on a quest to live their lives to the fullest.

But what is InZOI, and where did it come from? At GamesHub, we’ve been watching this title for some time. Here’s everything we’ve learned about it so far, what to expect when it releases, and why it’s one of our most anticipated games of 2025.


Why InZOI is firmly on our radar

The Sims has long dominated conversations around life simulators, with very few tangible competitors in the genre. While there are plenty of life sims around, there are few with the ambition and scope of The Sims, and the resources to realise their biggest dreams. With the arrival of InZOI, helmed by a studio like Krafton (PUBG: Battlegrounds, publisher of The Callisto Protocol, Subnautica 2), there is hope for a new take on the life sim experience, with new ideas, and new goals.

Here at GamesHub, we’re avid players of The Sims. We’re here for every new expansion pack, game pack, stuff pack, event, and everything else that arrives in the game. But as in all things, we know competition is very healthy. Frankly, it’s fantastic to see a studio putting ample resources into creating a new and exciting life sim experience – one that expands the horizons of the genre, and offers something alternative.

After more than a decade of dominance in The Sims 4, it’s certainly time for some fresh new ideas.

Given the lack of competition in the space, and that recent competitors like Life by You have actually failed to make it to market at all, there’s high hopes for InZOI. While Krafton has remained relatively quiet about the game over the last few months, it does appear it’s on track for release, and that the silence was simply a matter of improving and polishing the game, readying it for the masses.

We’ll see exactly what the team has been working on in the coming InZOI Online Showcase, set to air on 19 March 2025.

Read: The best Sims 4 expansion packs for beginners

Beyond the actual concept of the game, and its status as a worthy competitor in the life sim space, there’s so much else that’s excited us about the game. For one thing, it’s absolutely gorgeous, with crisp character models that look fantastic in action, and plenty of customisation options allowing you to refine your character’s looks.

Likewise, its environments and terrains look ultra-gorgeous and realistic.

So far, a range of other planned and already-implemented features have also caught our eye, including: a karma system, a novel needs system, active play for jobs, the ability to commit crimes, “rumours” and “trends” being important for coolness, a 30-floor building limit, and drivable cars.

While there’s still plenty of questions about how InZOI will integrate these features, and whether it can truly live up to the promises it makes, we’re still watching the game very closely, and hoping for the best. Keep an eye out as the game heads towards its early access launch.


When does InZOI release?

inzoi release date time
Image: Krafton

InZOI officially releases in early access on 28 March 2025.

Around the world, here’s how those time zones work out:

  • Australia – 11:00 am AEDT | 10:30 am ACDT | 8:00 am AWST (28 March)
  • New Zealand – 1:00 pm NZDT (28 March)
  • United States – 5:00 pm PT | 8:00 pm ET (27 March)
  • United Kingdom – 12:00 am GMT | 1:00 am BST (28 March)

InZOI: What platforms will it launch on?

InZOI will launch first on PC via Steam, and it’s currently available to wishlist on this platform. A console version for Xbox Series X/S and PlayStation 5 is reportedly in the works, but not dated yet.


InZOI: Gameplay

InZOI is very much like The Sims in approach. It’s a single player game where you will create your very own “Zoi” avatar – resembling a human – and then set about creating your own stories by exploring a local town, forming relationships with other Zois, and taking part in activities.

inZOI is a life simulation game where the player can alter any aspect of their world to create unique stories and experiences. Just like in the real world, you can find jobs to make a living while forming deep relationships through interactions,” Krafton says of the game. “You may face unexpected incidents and unlikely scenarios to feel all the emotions life has to offer.”

Read: Every major rival to The Sims currently in development

“Live the life of your dreams! inZOI provides a variety of creative tools, so that players can visualize the life they’ve always dreamed of.”

Customisation is a core focus of this game, with players able to create and dress up their Zoi any way they like, craft their own home living spaces, and let each of their characters pursue their own stories and dreams.


InZOI: What is included in Early Access?

In early access, InZOI will offer its robust character creation system, alongside early life simulation gameplay. It’s likely the basic framework of life in the game will be developed by its early access period – media and creators have already played a preview build that suggests as much – with players able to take their first steps into the world of the game, and begin forming their first relationships.

What early access will likely lack is gameplay “extras” – additional activities and features, more complex customisation, additional jobs and dialogue trees, additional neighbourhoods, and so on.

As with most early access releases, Krafton will slowly add new features to the game, expanding the potential of InZOI, and how players can live their new virtual lives.

Will InZOI have multiplayer?

At this stage, InZOI is being developed as a single player game, but Krafton is open to developing multiplayer features in future – likely well beyond the game’s early access period.

In an FAQ on its Discord, the team suggested it was “considering” multiplayer aspects, such as the ability to meet up with other players – but plans have not taken shape yet.


For more on the game, stay tuned to GamesHub.

Leah J. Williams is a gaming and entertainment journalist who's spent years writing about the games industry, her love for The Sims 2 on Nintendo DS and every piece of weird history she knows. You can find her tweeting @legenette most days.